Branding

A brand is not the actual product itself, it is a particular make of the product for example, shoes are the actual product but DCs, doc martins and Adidas are different forms of shoes.
This has occurred due to mass production, people find it easier now going for one brand and then trusting that one brand.
However, due to this, competitive branding occurred and do each product now is given its own personality or (usp) in order to make it stand out from the rest and sell more. Branding is how the market creates an image which people link to a particular product. 



The brand for our case study would be Rob Zombie who is the a product of the label, 'Roadrunner Records' which is where we obtained permission for the song we will use.
Audiences tend to trust roadrunner records and this is why the artists within the label have generally large sales.
The image for this brand is supposed to frighten people to an extent for example, album covers such as 'Hellbilly Deluxe' shows Rob Zombie himself as a zombie which is his common image on stage etc.
However, for our product, our own brand will be an artist we created ourselves with it's own unique image but still following the idea of Rob Zombie. That is, the unique image he has and we will do this by looking at his performance, logo and look as you can see in the image below.

He portrayes a dark image, darker than most other artists within this genre and we can use his image, enhance it to create our own artist and so they will carry similar properties as our case study.
We will then use this person to create an alternate performance style and logo for the digipack I.e album cover.
The name will consist of 'play-on' words taken from Rob Zombie's logo and we will exaggerate the font, style and colour of it to ensure our product is as individual as possible when compared to that of our case study. However, we will make aure that the idea behind it is still visible through our work.





His image is created through his music style and costume as he usually dresses as a zombie to appeal to his audience and his style is easily recognized by his use of font and album covers, for example, the album on the right. He uses dark colour schemes and text and disturbing imagery which we will apply to our product with our own unique artist we will create and text.

We hope to create our own artist and individual name. The artist will be called "Patchwork Undead" and the artist we will create will be played by Matthew Pick and he will look as though he is deceased which will mirror the narrative. The rest of the band will consist of people we know. they will also be in costume to look like they are dead. this will give an alternative to Rob Zombie and a more individual image but we will still use dark, low key lighting and dark text for the album etc.