Research into other videos.

In order to gain ideas for our music video, we have decided to study and analyse three music videos each to show how the genre we have chosen can take many different forms through video.
To save time, we both agreed to make our own posts on this topic.

Korn-Freak on a leash.


I chose this video first of all because it has mostly animation throughout and a little clip of the band performing. I find this quite interesting as you normally just see the band performing in the video.

It does have, like most other metal videos, dark lighting and the pace of the editing follows the pace of the music. However, unlike alot of videos which fall into this genre, it has a narrative, for example, the little girl leading the other children and the guard following her. On the other hand, the narrative and visuals doesn't flow with the lyrics, making both the video and the lyrics stand out more as they are contrapuntal. For example, when the chorus is playing

 "Sometimes I cannot take this place

Sometimes it's my life I can't taste

Sometimes I cannot feel my face

You'll never see me fall from grace

Something takes a part of me

You and I were meant to be

A cheap f*** for me to lay

Something takes a part of me"

It shows a bullet penetrating various forms of obstacles which doesn't have anything to do with the lyrics.

Also, in this video, the use of CGI is very well thought out and provides and alternate reality for the audience for example, when the bullet crosses over from the animated world into the real world and circles the band whilst they are performing. Also, this video helps the artist sell the album as it demonstrates the album cover.
This video hoes against the theory of Goodwin as the lyrics or music don't match the visuals and there is no voyeurism. However, there are like i said many close ups of the artist.
Although this is a good video, we do not wish to take anything from this to apply to our product.

Avenged sevenfold-Bat country.


This video demonstrates another form in which the genre can sell itself through. It uses the narrative from the film "Fear and loathing in Las Vegas" and alters it to allow the lyrics to compliment most of the visuals. Like Goodwin states, some of the typical conventions for music video are that there are likely to be intertextual references to films etc. It also uses alot of CGI to make the lyrics stand out and the use of women in the video attract the attention of males and therefore the band can make more profit due to this.
In the video, the band are performing through the narrative unlike other videos such as "Freak on a leash" by Korn.This is so the audience can see as much of the band as they want and can therefore see the talent it has and this helps promote their music. For example, the singer is performing in the car at the beginning of the video and the amount of close ups of the band members to exaggerate their skills as musicians and aid to getting more people to listen to them.
Like Goodwin states, some of the typical conventions for music video are that there are likely to be intertextual references to films etc which this video does as it refers to "Fear and loathing in las vegas".
We could probably take some ideas of the special effects featured in this video for our music video.  The original video for 'Living dead girl' also has intertextual references but we do not wish to copy that idea. However, we do hope to use some narrative.

Metallica-Whiskey in the jar.


This cover of the famous song "whiskey in the jar" is fantastic.  This music video shows the band performing which is typical, despite this, it does show a form of narrative, that being that there is a party with many young people. This may be useful as it would appeal to people of a young age and so help promote music as more people would then listen to their music and watch more of their music videos.
It shows the band being in a sort of equality with the audience as they are not on any form of stage but among the young people who are drinking.  This will make the audience feel as though they are not being judged and will then like the band more.
The use of camera angles and effects create an image of power typically recognised with this genre as the singer (James Hetfield) is seen to be almost in a fighting stance throughout.
You can apply Goodwin's theory because the video shows many close ups of the artist, has its own music style complimentary to the genre and there is a relationship between the lyrics and the visuals for example, the music is quite fast in pace and so is the pace of the editing. However, it doesn't have a relationship between the lyrics and the visuals. The fact that you see a lot of the band performing is good and an idea that we will use for our video as it is a typical convention for metal.